Social Media Week LA: What You Need To Know

  A couple of our own social media mavens recently attended Social Media Week LA and returned to Portland inspired, informed, and tanned. With over 60 sessions and workshops from brands and businesses including National Geographic, BuzzFeed, Pinterest, Brit and Co, Tastemade, The Knot, and more, they’ve compiled their favorite takeaways to help inform your social strategy.   Video, video,…

R/West Takes Oregon Lottery Coastal

R/West recently launched ‘Precious Metals’ today in partnership with Oregon Lottery to promote its new product, Precious Metals Scratch-Its. With the challenge of selling this new line of scratch-its, Directors Sean Blixseth and Taylor Siolka took to the beach to produce an entirely original commercial, complete with a custom music track and the impressive choreography you’d expect of someone who…

The Fyre Festival Flop: What It’s Taught Us About Influencer Marketing

Photo: Engadget With the recent disaster of the Fyre Festival, the use of influencers in marketing campaigns and activations has been widely discussed. This event, described as an exclusive music festival for the ultra-cool (and super rich), included celebrity influencers Kendall Jenner, Bella Hadid, Alessandra Ambrosio, Bella Thorne, and Emily Ratajkowski, to name a few. However, when chaos ensued and…

R/West is Hiring a Social Media Intern!

Job description: R/West, a full-service marketing agency, is seeking a part-time social media intern in our Portland office. This is a paid internship requiring approximately 20-25 hours each week. The social media intern will assist the social media department with day-to-day management of our clients’ social media, including creating content, developing campaigns, researching influencers, and providing regular analytics reports. Our…

R/West is Hiring an Interactive Producer Intern!

Job description R/West, a full-service marketing agency, is seeking an Interactive Producer Intern for our Portland office. We want someone who is a great communicator, energetic, detail-oriented, organized, flexible and eager to learn. We love proactive and positive people, especially those who play nicely with others. You’ll help facilitate project execution and the day-to-day management, working with internal team members,…

VR, AR, MR, AMIRITE?

VR is an abbreviation you’ve probably seen around lately.  It’s been a part of our modern vernacular for some time, but the ability to actually get to experience it was few and far between.  Most chances would be a bulky set-up at a trade shows or an expensive demo at large electronic stores (anyone remember Incredible Universe?).  Slowly, as technology…

R/West is Hiring a Brand Management Intern!

Job description:  R/West, a Portland-based marketing communications agency, is seeking a brand management intern for our Portland office. You will assist a brand manager in managing accounts. This involves working closely with all departments including the interactive team, public relations team, creative team, media team and critical external partners. You’ll help facilitate project execution, working with internal team members and creative…

6 Benefits to Using Social Media as Your Primary Customer Service Tool

Customer service via social platforms provides a wonderful opportunity for companies to turn every negative comment or customer service issue into a positive experience and better equity for the brand. Customer service is the new marketing, and soon managing customer service over social platforms will be the standard expectation – giving consumers the opportunity to gets answers faster, and providing…

R/West is Hiring a Brand Manager!

  Job description:  R/West, a Portland-based marketing communications agency, is seeking a brand manager for its brand management department in our New York office. You’ll be pivotal in expanding and deepening our client’s brand strategies. You’ll drive brand strategy dialogue across the agency, working closely with all departments including the interactive team, public relations team, creative team, media team and critical external…