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Three Takeaways from Portland Digital Summit 2016

Video is King on Social Media Did you know that Facebook’s organic reach is more than double for video what it is for photos? Videos reach 8.7% of your audience organically, versus 3.7% for photos. At the end of 2013, Facebook announced it was making changes to the news feed algorithm to create a better user experience, and this change…

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Instagram Stories & Snapchat: How brands can leverage live social

Should your brand be using live content as a social media strategy? Things are changing fast and continuously there are new ways to interact on social. We will walk you through key platform differences, how to execute with live content, and whether Instagram Stories or Snapchat are right for your brand.   What are Instagram Stories? Similar to Snapchat, Instagram…

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Say What?! Get to Know Polly

This girl loves her some boy bandz and post-its. We have to get her out to Portland sometime! Meet Polly, our PR Account Coordinator in the New York office:

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Periscope 101

When it comes to marketing, trends are ever-changing. Social advertising has placed a huge emphasis on video lately, and especially with videos that are delivered to audiences instantly. One app that sees the importance of instant video is Periscope. Periscope, which was launched March 2015, is a live streaming app owned by Twitter that displays video both within the Periscope…

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Say What?! Get to Know Anna

She loves all things geek (who doesn’t love Deadpool?) and the sound of her snoring pug. Meet Anna, our Senior Designer in the Portland office:

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Road Test: 3 Apps to Organize Your Work Life

Managing life in the marketing industry is hard. And – let’s face it – we’re always busy: even when we’re not running a major event, there is always new research to compile, industry trends to learn and ideas to pitch. Luckily, several apps out there help improve our work lives, boost productivity and keep us organized. To save you some…

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3 Ways to Dive into Niche PR (And Live to Tell the Tale)

In the world of PR and marketing, you choose early – generalist or niche. In other words, you are open to working in any client category, or you hone one specific subject matter expertise. Understanding each client’s specific industry and what keeps them up at night is an important part of succeeding, but it’s also about finding your passion. From…

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THE OLYMPICS: HOW BRANDS ARE LEVERAGING RIO IN 2016

Can We Talk About Something Other Than Zika? With under a month to go until Rio, much of the attention thus far has been focused on the financial issues plaguing Brazil, safety of International athletes and of course, the fear of Zika virus which has led to several high profile athletes pulling out of the 2016 games. But when the…

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Take Time to Learn From Your Clients, You Won’t Regret It

As part of the hustle and bustle of the advertising agency world, we are lucky enough to work with a variety of clients, from an array of industries and specialties – making our job constantly interesting and new. Just when you think you’ve worked on every possible account out there, you get something new and unfamiliar added to your plate.…