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Periscope 101

When it comes to marketing, trends are ever-changing. Social advertising has placed a huge emphasis on video lately, and especially with videos that are delivered to audiences instantly. One app that sees the importance of instant video is Periscope. Periscope, which was launched March 2015, is a live streaming app owned by Twitter that displays video both within the Periscope…

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Say What?! Get to Know Anna

She loves all things geek (who doesn’t love Deadpool?) and the sound of her snoring pug. Meet Anna, our Senior Designer in the Portland office:

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Road Test: 3 Apps to Organize Your Work Life

Managing life in the marketing industry is hard. And – let’s face it – we’re always busy: even when we’re not running a major event, there is always new research to compile, industry trends to learn and ideas to pitch. Luckily, several apps out there help improve our work lives, boost productivity and keep us organized. To save you some…

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3 Ways to Dive into Niche PR (And Live to Tell the Tale)

In the world of PR and marketing, you choose early – generalist or niche. In other words, you are open to working in any client category, or you hone one specific subject matter expertise. Understanding each client’s specific industry and what keeps them up at night is an important part of succeeding, but it’s also about finding your passion. From…

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THE OLYMPICS: HOW BRANDS ARE LEVERAGING RIO IN 2016

Can We Talk About Something Other Than Zika? With under a month to go until Rio, much of the attention thus far has been focused on the financial issues plaguing Brazil, safety of International athletes and of course, the fear of Zika virus which has led to several high profile athletes pulling out of the 2016 games. But when the…

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Take Time to Learn From Your Clients, You Won’t Regret It

As part of the hustle and bustle of the advertising agency world, we are lucky enough to work with a variety of clients, from an array of industries and specialties – making our job constantly interesting and new. Just when you think you’ve worked on every possible account out there, you get something new and unfamiliar added to your plate.…

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5 WAYS TO MAKE THE MOST OUT OF YOUR CONFERENCE

The advertising industry is constantly evolving, and keeping up with the current trends and ideas is essential to ensuring success. Conferences are a great way to boost your career with networking and educational opportunities. Here’s a few tips for making the most out of your conference experience:   Make your milestone. With many great conferences out there, it’s best to…

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First Tech Federal Credit Union and R/West Pick Up Industry Marketing Awards

The other week our own Sarah Simmons and Keith Metz-Porozni had the opportunity to attend the annual Northwest Credit Union Association (NWCUA) Spectrum Awards at Hotel Monaco in Portland, Ore., with our client First Tech Federal Credit Union. The Mountain View, Calif.-based CU claimed two awards at the banquet, taking home the Public Relations Honorable Mention Award and the Annual…

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The Three Coolest “Media Hacks” of 2016 (So Far)

  There’s no question that as marketing and media professionals, we are all constantly seeking ways to cut through the clutter and do something new and different. Buying a TV spot in the NCAA Final 4 or running a native ad campaign through Buzzfeed can do that and make a huge impact for many brands. But sometimes, the most impactful…