Keeping Your Cool in a Crisis

When considering the importance of a crisis management plan, it isn’t a case of if, but when one will come in handy. A crisis is always a possibility and it’s essential that everyone from companies and nonprofit organizations to public figures and government entities are prepared. As public relations professionals at R/West, it’s part of our team’s job to work…


R/West is Hiring a Social Media Intern!

Job description: R/West, a full-service marketing agency, is seeking a part-time social media intern in our Portland office. This is a paid internship requiring approximately 20-25 hours each week. The social media intern will assist the social media department with day-to-day management of our clients’ social media, including creating content, developing campaigns, researching influencers, and providing regular analytics reports. Our…


What is Reddit and How Can We Use it as a Tool for Advertising?

If you’re a company wanting to promote your brand through social media the chances are that you’ll think of utilizing Facebook, Instagram or Twitter almost instantly. Those aren’t bad options considering there are over two billion registered users combined. What most people don’t consider is another platform with over 1 billion monthly active users– Reddit.   Reddit allows you to submit,…


Three Takeaways from Portland Digital Summit 2016

Video is King on Social Media Did you know that Facebook’s organic reach is more than double for video what it is for photos? Videos reach 8.7% of your audience organically, versus 3.7% for photos. At the end of 2013, Facebook announced it was making changes to the news feed algorithm to create a better user experience, and this change…


Instagram Stories & Snapchat: How brands can leverage live social

Should your brand be using live content as a social media strategy? Things are changing fast and continuously there are new ways to interact on social. We will walk you through key platform differences, how to execute with live content, and whether Instagram Stories or Snapchat are right for your brand.   What are Instagram Stories? Similar to Snapchat, Instagram…


Say What?! Get to Know Polly

This girl loves her some boy bandz and post-its. We have to get her out to Portland sometime! Meet Polly, our PR Account Coordinator in the New York office:


Periscope 101

When it comes to marketing, trends are ever-changing. Social advertising has placed a huge emphasis on video lately, and especially with videos that are delivered to audiences instantly. One app that sees the importance of instant video is Periscope. Periscope, which was launched March 2015, is a live streaming app owned by Twitter that displays video both within the Periscope…


Say What?! Get to Know Anna

She loves all things geek (who doesn’t love Deadpool?) and the sound of her snoring pug. Meet Anna, our Senior Designer in the Portland office:

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Road Test: 3 Apps to Organize Your Work Life

Managing life in the marketing industry is hard. And – let’s face it – we’re always busy: even when we’re not running a major event, there is always new research to compile, industry trends to learn and ideas to pitch. Luckily, several apps out there help improve our work lives, boost productivity and keep us organized. To save you some…