Month: June 2014

Can Social Media replace PR? What we can learn from Beyonce and Jill Abramson.

I don’t think there is a person in the United States that didn’t participate in the water cooler chatter surrounding the post MET Gala Beyonce/JayZ/Solange elevator incident. In the wake of this incident and the recent outing of Jill Abramson of The New York Times, Maureen O’Conner wrote a great article on New York Magazine’s website discussing how the modern…

Taking Cirque to the Streets

Welcome to the R/West blog, where we sell stuff through on and off-line storytelling supported by analytics data and behavioral economics. We call it story-selling. It takes messaging that engages the heart and convinces the mind. And that’s exactly how we get beers in hands, butts in seats and people to take action! To give you an example of story-selling,…