Month: July 2014

Around the world in 14 days

In my previous post, I described the process of preparing to go to Malaysia and India for an Intel project. I’ve traveled internationally a lot, but I’ve never traveled abroad for work. Traveling internationally for work is very different than traveling for pleasure. For example, the rooms and meals during business travel are generally nicer than the hostels and food carts of my…

Neighborhood Watch: Jacobsen Sea Salt

When R/West first moved into the Central Eastside Industrial District, it was just that… Industrial. Hard to find a good cup of coffee, let alone a place to grab lunch, it’s been a total joy to see the neighborhood around us change over the years to encompass some really innovative and beautiful companies. In this series of posts, called Neighborhood…

How to Avoid Consistent Imperfections in Typography? DIY!

When tasked with creating a new headline font for the upcoming DeMarini campaign, we hung up the cursor and picked up the brush. Whenever there is an opportunity to step out from behind the screen and get your hands dirty in this profession, you take it. In this situation I could have taken the easy way out. Go online and…

Days With The Swayz: Roadhouse

This summer marks R/West’s second annual movies on the roof series.  Dreamed up by our Associate Creative Director and CEO, the inaugural year was named Tom Cruise Tuesdays with all movies featuring, you guessed it,  Tom Cruise. Switching it up for this Summer, all movies shown will feature the late, great Patrick Swayze.   Each event will be hosted by…

What to Watch: Summer TV Guide from the R/West Media Department

*Disclaimer: Our TV recommendations listed below are the opinions of one or more members of the R/West team but not all. Most of the dudes at R/West would prefer that their name not be attached to such shows as Bachelor In Paradise. The 2013-2014 TV season is reaching the Summer crossroads and we have to say, so far, we’ve been…

Who We Read: The Online Wine Edition

At R/West, we are fortunate enough to count a number of high quality beverage and food accounts amongst our clients. For this edition of Who We Read, we’ve listed a few of our current favorite online reads to help keep you in the know, when it comes to the wine world. I’ll Drink To That! – Technically not a read,…

To India, With Love

Over the last few weeks, the interactive department has been pretty darn busy. Scratch that. We’ve been booked solid since I started working at R/West. Recently, however, we’ve taken on some projects that have pushed our minds and bodies to the limits. I’m talking, of course, about international shipping and travel logistics. We’re working on a big project for Intel…

Method Advertising or: How I Learned to Stop Thinking and Be the Ball.

There’s no arguing that Chevy Chase is a grace to humanity. But of all his contributions to mankind, there is one quote that remains one of the most poignant, deep and inspiring phrases ever uttered. If you have not had the opportunity to see Caddyshack, you have made very poor life choices allow me to reiterate it for you. “I…