Month: August 2014

Conference Call Etiquette + Why It Matters

Having worked in R/West’s New York office for just over a year now, I’ve learned three very important things about working remotely. The remote server can be slow and difficult. Food sounds much more appealing when it’s being left in the Portland kitchen. The conference call is the Holy Grail. Pursuing a career in marketing requires one to be familiar…

Getting Away from the Screen and Into Real Life

Advertising has become a normal part of our lives. For those of us in the industry, this noise makes it hard for us to deliver our message.                   With the advent of the internet, digital advertising has taken on the lion’s share. Print advertising is diminishing and even television is taking a…

How to Turn Small Talk into Smart Conversation

  I recently came across this post from everyone’s favorite idea factory, TED, and found it so useful that’s it’s definitely worth a share. Every day, we find ourselves in situations that demand small talk. Just today, I found myself meeting the director of a well-known national charity, a cameraman for our ABC affiliate as well as a client that…

All Stars of Advertising.

The 2014 World Cup has come and gone but in Portland, we’ve earned our nickname as Soccer City this past week. On the heels of futbol mania in Brazil, The MLS All Star game ended in a 2-1 victory Thursday over Bayern Munich at Providence Park in downtown Portland.  And through it all, the Rose City was alive with the…

The Rise of the Tweetstorm™: Duck and Cover or Catch the Wave?

Twitter may be enjoying its 8th year of existence as a pillar of social discourse, but by no means have tweeters stopped looking for new ways to break through the noise in 140 characters or less. Or rather, in some cases, quite the opposite, by stringing multiple tweets together in an attempt to create a complex yet thought-provoking discussion. In…