Month: December 2014

Increasing Your PR Coverage, The Easy Way!

You’ve likely heard your PR team use buzzwords like “pitching,” “influencers,” and “engagement.” Heck, they may have even referenced some mythical network known as “the wire.” But what do these things even mean? Is it all smoke and mirrors? Will it translate into results? The truth is… we have no idea. In fact, we have no clue what PR actually…

Take a Crisis and ‘Shake It Off’

Crisis communications in public relations can have many different interpretations, but no matter the crisis at hand, there is one factor as a PR practitioner that remains intact: to alleviate the damage to our client’s reputation. So, in an endlessly evolving culture the question still remains the same; how do we (the PR people) navigate the outcome of a potential…

Paint > Vinyl

In an age where media preferences are in a constant state of flux, one traditional medium has experienced a recent revival. Hand-painted murals have been springing up all over the country by surprisingly hip brands in surprisingly hip places. Once a standard channel for advertising, murals went out of fashion in the 1970’s due to technological advancements that made it…