Month: April 2016

First Tech Federal Credit Union and R/West Pick Up Industry Marketing Awards

The other week our own Sarah Simmons and Keith Metz-Porozni had the opportunity to attend the annual Northwest Credit Union Association (NWCUA) Spectrum Awards at Hotel Monaco in Portland, Ore., with our client First Tech Federal Credit Union. The Mountain View, Calif.-based CU claimed two awards at the banquet, taking home the Public Relations Honorable Mention Award and the Annual…

The Three Coolest “Media Hacks” of 2016 (So Far)

  There’s no question that as marketing and media professionals, we are all constantly seeking ways to cut through the clutter and do something new and different. Buying a TV spot in the NCAA Final 4 or running a native ad campaign through Buzzfeed can do that and make a huge impact for many brands. But sometimes, the most impactful…

Who We Read: The PR and Marketing Career Building Edition

Summertime: Bring on the beaches, boardwalk, barbecues and the most importantly, books. Can you picture anything more relaxing than lying in the warm sun with a good book in one hand and a glass of rosé in the other?     For this edition of Who We Read, the books below will not only keep you entertained but also revitalize…

5 Ways to Discover Your Brand’s Most Influential Influencer

For any brand, working with social influencers is extremely valuable. It can generate new audiences, build brand loyalty among your already-dedicated following, and create authentic social content that gives context to the brand as readers can see it in the hands of a source they trust and relate to. Bottom-line, social influencers influence more purchase decisions than any other form of marketing,…

Year in Review: What we’ve learned since live streaming went mobile

Last year, the recent launch of Meerkat was all the buzz at SXSW, with Periscope just around the corner. Since then we’ve gotten Facebook Live, and YouTube Connect is now on the horizon. Live streaming wasn’t born in 2015, but being able to do so more easily from a mobile device made live streaming go mainstream.     So naturally,…