Month: July 2016

Road Test: 3 Apps to Organize Your Work Life

Managing life in the marketing industry is hard. And – let’s face it – we’re always busy: even when we’re not running a major event, there is always new research to compile, industry trends to learn and ideas to pitch. Luckily, several apps out there help improve our work lives, boost productivity and keep us organized. To save you some…

3 Ways to Dive into Niche PR (And Live to Tell the Tale)

In the world of PR and marketing, you choose early – generalist or niche. In other words, you are open to working in any client category, or you hone one specific subject matter expertise. Understanding each client’s specific industry and what keeps them up at night is an important part of succeeding, but it’s also about finding your passion. From…

THE OLYMPICS: HOW BRANDS ARE LEVERAGING RIO IN 2016

Can We Talk About Something Other Than Zika? With under a month to go until Rio, much of the attention thus far has been focused on the financial issues plaguing Brazil, safety of International athletes and of course, the fear of Zika virus which has led to several high profile athletes pulling out of the 2016 games. But when the…

Take Time to Learn From Your Clients, You Won’t Regret It

As part of the hustle and bustle of the advertising agency world, we are lucky enough to work with a variety of clients, from an array of industries and specialties – making our job constantly interesting and new. Just when you think you’ve worked on every possible account out there, you get something new and unfamiliar added to your plate.…

5 WAYS TO MAKE THE MOST OUT OF YOUR CONFERENCE

The advertising industry is constantly evolving, and keeping up with the current trends and ideas is essential to ensuring success. Conferences are a great way to boost your career with networking and educational opportunities. Here’s a few tips for making the most out of your conference experience:   Make your milestone. With many great conferences out there, it’s best to…