Month: September 2016

Three Takeaways from Portland Digital Summit 2016

Video is King on Social Media Did you know that Facebook’s organic reach is more than double for video what it is for photos? Videos reach 8.7% of your audience organically, versus 3.7% for photos. At the end of 2013, Facebook announced it was making changes to the news feed algorithm to create a better user experience, and this change…

Instagram Stories & Snapchat: How brands can leverage live social

Should your brand be using live content as a social media strategy? Things are changing fast and continuously there are new ways to interact on social. We will walk you through key platform differences, how to execute with live content, and whether Instagram Stories or Snapchat are right for your brand.   What are Instagram Stories? Similar to Snapchat, Instagram…