Month: October 2016

R/West is Hiring a Brand Manager!

  Job description:  R/West, a Portland-based marketing communications agency, is seeking a brand manager for its brand management department in our New York office. You’ll be pivotal in expanding and deepening our client’s brand strategies. You’ll drive brand strategy dialogue across the agency, working closely with all departments including the interactive team, public relations team, creative team, media team and critical external…

Get to Know R/Culture!

Sometimes, even at a creative agency, it’s hard to be creative. Writer’s block happens. Designers can’t figure out why their art isn’t popping. Strategists struggle to come up with that million-dollar idea for a campaign they’re working on…etc. We’re pretty awesome, but we’re only human. Most of us have experienced this enough to know that one of the best things…

Keeping Your Cool in a Crisis

When considering the importance of a crisis management plan, it isn’t a case of if, but when one will come in handy. A crisis is always a possibility and it’s essential that everyone from companies and nonprofit organizations to public figures and government entities are prepared. As public relations professionals at R/West, it’s part of our team’s job to work…

What is Reddit and How Can We Use it as a Tool for Advertising?

If you’re a company wanting to promote your brand through social media the chances are that you’ll think of utilizing Facebook, Instagram or Twitter almost instantly. Those aren’t bad options considering there are over two billion registered users combined. What most people don’t consider is another platform with over 1 billion monthly active users– Reddit.   Reddit allows you to submit,…