Month: May 2017

The Fyre Festival Flop: What It’s Taught Us About Influencer Marketing

Photo: Engadget With the recent disaster of the Fyre Festival, the use of influencers in marketing campaigns and activations has been widely discussed. This event, described as an exclusive music festival for the ultra-cool (and super rich), included celebrity influencers Kendall Jenner, Bella Hadid, Alessandra Ambrosio, Bella Thorne, and Emily Ratajkowski, to name a few. However, when chaos ensued and…