R/West recently launched ‘Precious Metals’ today in partnership with Oregon Lottery to promote its new product, Precious Metals Scratch-Its.
With the challenge of selling this new line of scratch-its, Directors Sean Blixseth and Taylor Siolka took to the beach to produce an entirely original commercial, complete with a custom music track and the impressive choreography you’d expect of someone who just unearthed sweet, sweet gold.
Running statewide on TV and Radio (General Market & Hispanic) with a focus in Portland, Eugene, Medford, and Bend, the commercial will also air on Hulu, Pandora, and transit. With fun – and a little bit of funk – at its core, the advertisement encourages consumers to find the money in the metal.
Below are all the rockstars that made this spot happen:
Credits for ‘Precious Metals’:
Creative Director: Taylor Siolka
Art Director: Bryan Padovano
Copywriter: Taylor Siolka
Director of Brand Management: Jennifer Mele Geurts
Production Company: Hidden City Films
Directors: Sean Blixseth and Taylor Siolka
Producer: Elliot Freeman
DP: Greg Schmitt
Editor: Ben Mercer
VFX: Deep Sky Studios
Color Correction: Piñata
Audio Post: Lance Limbocker
Original Music: Blue Scout Music